Qualitative Healthcare Market research

Demonstrated ability to translate client’s core business issues/project objectives into an effective qualitative research design, including:

• Opportunity assessments

• Market landscape

• Buying process

• Product profile testing

• Product positioning

• Message testing and Sales Aid assessment

• Creative testing (visual style & key claims)

• Objection handling

Moderating services

Combined research and strategy experience enhances our ability to recognize, understand, and explore business implications of new product or market information. W&H brings value to consultancies requiring high quality market research moderation. Key audiences: 

• Thought Leaders (KOLs)

• Specialists

• Primary Care

• PAs/NPs

• Nurses

• Office Managers/Billing Staff

• Retail Pharmacy

• Managed Care

• Consumers and/or Caregivers

Broad Therapeutic area experience

Significant experience in allergy, cardiovascular, CNS/neurology, dermatology, diabetes, endocrinology, gastroenterology, hematology, immunology, infectious disease, oncology, orphan/rare conditions, psychiatry, respiratory, rheumatology, urology, women's health.

Strategic consulting

W&H provides high-quality marketing strategy services with core competencies that closely align with the key needs of our marketing clients.

• Experience across the entire product lifecycle

• Experience across numerous markets

• Experience leveraging primary, secondary, and clinical data

• Senior management quality facilitation & reporting