Weaver & Holihan, Inc
Experienced Healthcare Industry Insiders

Services

Healthcare market research. Strategic consulting.

Areas of Practice

 

Qualitative Healthcare Market research

Demonstrated ability to translate client’s core business issues/project objectives into an effective qualitative research design, including:

  • Opportunity assessments
  • Market landscape
  • Buying process
  • Product profile testing
  • Product positioning
  • Message testing and Sales Aid assessment
  • Creative testing (visual style & key claims)
  • Objection handling

 


Moderating services

Combined research and strategy experience enhances our ability to recognize, understand, and explore business implications of new product or market information. W&H brings value to consultancies requiring high quality market research moderation. Key audiences: 

  • Thought Leaders (KOLs)
  • Specialists
  • Primary Care
  • PAs/NPs
  • Nurses
  • Office Managers/Billing Staff
  • Retail Pharmacy
  • Managed Care
  • Consumers and/or Caregivers

 

Broad Therapeutic area experience

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Significant experience in allergy, cardiovascular, CNS/neurology, dermatology, diabetes, endocrinology, gastroenterology, hematology, infectious disease, oncology, orphan/rare conditions, psychiatry, respiratory, rheumatology, urology, women's health.



Strategic consulting

W&H provides high-quality marketing strategy services with core competencies that closely align with the key needs of our marketing clients.

  • Experience across the entire product lifecycle
  • Experience across numerous markets
  • Experience leveraging primary, secondary, and clinical data
  • Senior management quality facilitation & reporting